Women to Watch Cranfield

Brand expert Allyson Stewart-Allen, founder and CEO of global consultancy International Marketing Partners, has been included in the “100 Women to Watch” list* published today by Cranfield, the top UK management school, which showcases some of the talented senior women leaders who are in the pipeline for future  FTSE board positions.

Allyson, whose moniker is The Muse of Marketing, has advised multi-nationals including Grosvenor Estates, Coach and Burberry, as well as many professional services businesses.  Her work has helped them boost their overseas sales through insights and deeper understanding of their local business cultures and consumer behaviour. She has also won awards for her executive leadership programmes.

“I am delighted that I have been selected to help refute the myth that there is a limited supply of willing and able women to take on Board roles in listed companies,” says Allyson.

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Note to Editors

About Allyson Stewart-Allen

An Associate Fellow at Said Business School University of Oxford, HEC Paris and formerly London Business School, Allyson is the first "double" winner of the European Foundation for Management Development (EFMD) Excellence in Practice Award (2009, 2012), which honours she earned for her custom Executive Development programs for BAE Systems and Lufthansa, the latter in conjunction with London Business School.  Other corporates which have benefitted from her leadership development expertise include SAB Miller, Dentsu Aegis Network, NBC Universal, Daiichi Sankyo and BNP Paribas.

Other firsts include:

  • Author of the first business book on the American culture – Working with Americans – a title personally requested by UK Prime Minister David Cameron and specifically mentioned by HRH The Princess Royal at a prestigious export industry awards event
  • Working with Americans selected as the first business book to “appear” at the Hay Festival of Literature & Arts
  • Sky News’ first regular guest expert on marketing; a four-year tenure as The Muse of Marketing

Allyson is a frequent guest commentator for CNBC, CNN, BBC, Bloomberg, Sky News, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune amongst several others.  She hosts a regular slot on Monocle Radio’s The Briefing program and is in discussions with CNBC to develop a TV series for internationalising businesses, following her successful participation in The Business Class programme with James Caan.

A regular keynote speaker, Allyson has recently presented at the International Women's Forum, EO Bahrain, Marketing Academy, World Retail Congress and the Drapers Fashion Summit.  She is a member of the Advisory Board as well as a Judge for The National Business Awards and Chartered Institute of Marketing’s Marketing Excellence Awards.

She is an active Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, Member of the Marketing Society, Member of the American Marketing Association, International Women’s Forum and Senior Advisory Board member of the Institute for Leadership Studies at Loyola Marymount University in Los Angeles.

Allyson holds a BSc in International Business from the University of Southern California and MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker.  A British and US dual-national, she has been London-based since 1988.

*The Female FTSE Report, which includes a list of “100 Women to Watch” is co-authored by Dr Patricia Pryce of Cranfield International Centre for Women Leaders at Cranfield School of Management and Jacey Graham, Director, Brook Graham Diversity and Inclusion Consultants.

The authors have identified 100 women who are currently on the Executive Committees of FTSE 350 companies or in significant roles of other major institutions, who are ready for a board position and should be considered by search consultancies and nomination committees. Six of the women identified in the 2013 list have now gained a FTSE 350 board position.

For further information, please contact:


Allyson Stewart-Allen
Chief Executive
International Marketing Partners Ltd
148-150 Buckingham Palace Road
London SW1W 9TR
Email: allyson@intermarketingonline.com
Twitter: @MuseofMarketing
UK office: +44 (0)20 7828 9400
UK mobile: +44 (0)7785 25 40 60
US office: +1 310 665 1155

Linda Laderman
Managing Director
Linda Laderman PR Ltd
11-13 Bayley Street
Bedford Square
London WC1B 3HD
Tel: + 44 (0)7802 501 913
Email: lindal@ladermanpr.co.uk

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