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The 2023 Global Peter Drucker Forum

8 DECEMBER 2023 To say attending this year's Global Peter Drucker Forum in Vienna (the 15th so far) was a 2023 highlight for me is ...
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The Royal Coronation: the brand platform money can’t buy

12 MAY 2023 Britain's royal family is one of the biggest brand platforms for its country brand, with their global visibility before, during and after ...
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Bye, Bye American Pie?

3 JANUARY 2022 Today is day 1 of year 2 for President Biden. But let's not dwell on the past. Clearly, Joe Biden inherited a ...
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How to Do Business in North and South America

15 NOVEMBER 2021 It's International Trade Week, which means now is the time to (re)focus on the world's vast appetite for British goods and services, ...
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Biden Rebuilds Brand USA

21 JANUARY 2021 Biden Rebuilds Brand USA As you observe the Biden-Harris administration's first 10 - or even 100 - days alongside its future EU ...
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Biden Builds A New Brand USA

Biden Builds A New Brand USA As you follow President Elect Biden's evolving administration, and likely relations with the UK and EU, improving US perceptions ...
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Fixing Brand USA, whoever wins the Presidential election

Fixing Brand USA, whoever wins the Presidential election There's no doubt that this is the most contentious US Presidential election in living memory. It has drowned ...
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Foster the Special Relationship

Foster the Special Relationship Since 23 June 2016, when Britain boldly decided to leave the EU, one of the obvious questions has no doubt been ...
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For the UK to win in its US Free Trade Agreement negotiations, it must first understand Americans

For the UK to win in its US Free Trade Agreement negotiations, it must first understand Americans On the back of today's leaked letter from ...
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Company leaders pushed to step up

Company leaders pushed to step up With the ever-growing expectation of corporate leaders and their brands across the globe to take stands on social issues, ...
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American Culture Decoded

American Culture Decoded The pervasiveness of American culture globally leads many enterprising businesses to think they have a good grasp of what makes the US ...
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Why Local Knowledge Will Save You Time And Your Reputation

Why Local Knowledge Will Save You Time And Your Reputation Customers don't wait only in a company's home market What should have happened in all ...
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Breaking America: Succeeding in the World’s Largest Economy

Breaking America: Succeeding in the World's Largest Economy As you'll have seen in my recent article for the i Newspaper, working with Americans can be an ...
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Above and Beyond: Making the Most of your Overseas Opportunities

Above and Beyond: Making the Most of your Overseas Opportunities You might think that expanding your company's reach overseas is a complex, dangerous and risky ...
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While Americans today celebrate 4th of July, businesses celebrate its market opportunities

While Americans today celebrate 4th of July, businesses celebrate its market opportunities As today's Financial Times article reveals, US economic growth enjoys its longest winning ...
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The Sainsburys Strategy Dilemma faces all businesses

The Sainsburys Strategy Dilemma faces all businesses With Sainsburys financial results this morning, the company clearly has some work to do to at least keep ...
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What is your leadership brand?

What is your leadership brand? If you were to choose any product or service brand that most reflects who you are, your values, your desired ...
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Lots of TalkTalk, Little Action

Lots of Talk Talk, Little Action In the wake of today's news of the Dixons Carphone data hack affecting 10 million customers, accessing 5.9 million payment cards, what ...
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This July 4th, US Brands Seek a New Independence of Tariffs, Treaties and Trump

This July 4th, US Brands Seek a New Independence of Tariffs, Treaties and Trump As Americans today mark Independence Day, they should also celebrate the ...
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Blackberry stays focused on what made it great

Blackberry stays focused on what made it great With today's Blackberry results showing its bets on software - for managing devices and even driverless cars ...
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Brands pay the price for gender pay gaps

Brands pay the price for gender pay gaps With today's UK filing deadline for companies to reveal their hourly gender pay stats, most will be ...
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Gerber’s New Spokesbaby Speaks volumes about the brand

Gerber's New Spokesbaby Speaks volumes about the brand With the recent announcement from US baby food leader Gerber that Lucas Warren is its 2018 "spokesbaby" ...
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The Apprentice You’re Fired is Making “Business” Accessible

The Apprentice You're Fired is Making "Business" Accessible While on the panel again this evening as the business expert, my 4th appearance since 2015 for ...
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In China, Ford Cars Smell Like Nothing at All

In China, Ford Cars Smell Like Nothing at All As Ford's car marketing in China demonstrates, there's nothing like having local knowledge to build a ...
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Independence Day brings chance to reflect on the role of business for Brand USA

Independence Day brings chance to reflect on the role of business for Brand USA As American business leaders celebrate Independence Day this year, hopefully they ...
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Local focus is essential for brands to succeed in global markets

8 JUNE 2017 Local focus is essential for brands to succeed in global markets Worldwide, we're experiencing an unparalleled flow of goods and information than ...
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Making a Success of International Expansion

Making a Success of International Expansion For the majority of small- and medium-sized businesses to win overseas, you must make sure you're ready - structurally, ...
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The Museum of Failure

The Museum of Failure You know that your business culture has been shaped by start-ups when there's creation of a Museum of Failure.  The challenge ...
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May Day for Trump’s Next 100 Days

May Day for Trump's Next 100 Days As May Day marks the start of President Trump's next 100 days, you no doubt are assessing what ...
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Brands in Trouble, Part 573: Uber

Brands in Trouble, Part 573: Uber Given the United airlines fiasco this week, Uber must be very happy to have the limelight moved away from ...
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Coming Up Trumps on UK Trade

Coming Up Trumps on UK Trade Associated Press/Photos by (Trump) Cliff Owen and (May) Kirsty Wigglesworth Ahead of Trump meeting with Theresa May this Friday, ...
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2017 Winners and Losers

2017 Winners and Losers With a fresh year, companies are no doubt assessing the impact Trump, Brexit and business innovation will have in 2017.  It ...
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Is Moia the vehicle to restore VW’s reputation?

Is Moia the vehicle to restore VW's reputation? As one of Germany's ambassadors shaping the world's view of the country, Volkswagen will stay under the ...
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How to Fix the Broken Brand USA: A Mandate for Our New President

How to Fix the Broken Brand USA: A Mandate for Our New President With only a few days before the biggest political battle in US ...
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Navigating the consumer battlefield of the sexes

Navigating the consumer battlefield of the sexes Even in 2016, gender gaps continue, especially in the realm of product pricing, employer dress-codes and pay gaps ...
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5 imperatives to protect your brand online

5 imperatives to protect your brand online BP, Google, Amazon, Starbucks, Volkswagen and Mossack Fonseca all have one thing in common: reputational damage.  Over the ...
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Increasing bowl sales may be a reflection of cultural tendencies

Increasing bowl sales may be a reflection of cultural tendencies A recent Wall Street Journal article highlights that sales of bowls are rising in the ...
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A diverse company culture can positively impact your organization’s bottom line

A diverse company culture can positively impact your organization's bottom line Recently, Thai cosmetics company Seoul Secret felt the wrath of the world following its ...
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The Zica brand name provides a sting for Tata Motors

The Zica brand name provides a sting for Tata Motors Tata Motors Ltd. has announced it will rename its newest small car, Zica, to avoid ...
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2016 promises a rough ride for international brands

2016 promises a rough ride for international brands 2016 Predictions Will the business climate stay as volatile as these first few weeks or prove more ...
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Local heritage matters in a globalised world

Local heritage matters in a globalised world Our connection with food is an emotional one, spurring us to often pay more for heritage and the ...
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VW Crisis – The Saga Continues

VW Crisis - The Saga Continues As the fortunes of VW decline on a daily basis, more worms emerge from the proverbial can with the ...
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Minding The Cultural Perception Gap

Minding The Cultural Perception Gap August is a traditional time for many workers to break away from the 9 to 5 and enjoy some rest ...
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Why use International Business Education?

Why use International Business Education? Anyone who followed Steve Easterbrook's recent appointment as CEO of McDonald's will know he has a mighty challenge ahead; re-building ...
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Old McDonald’s Lost its Charm?

Old McDonald's Lost its Charm? Ever think a British executive would be appointed to lead one of the world's - and America's - biggest brands? ...
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Is the Protein World “Beach Body Ready” UK billboard Ad Merely a Storm in a C-cup?

Is the Protein World "Beach Body Ready" UK billboard Ad Merely a Storm in a C-cup? For the past several weeks, a large yellow poster ...
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Cultural intelligence: what butter on bagels can teach us

Cultural intelligence: what butter on bagels can teach us When British high-street sandwich chain, Prêt A Manger, decided to expand into the USA, it fell ...
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SWE Webinar On Cross-Cultural Confidence – Featuring Allyson Stewart-Allen

SWE Webinar On Cross-Cultural Confidence - Featuring Allyson Stewart-Allen This post is Allyson Stewart-Allen's lecture to the Society of Women Engineers webinar on the subject ...
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Why Do International Market Research?

Why Do International Market Research? Put simply, the purpose of international market research is to maximise your chance of success in capturing a new market.  ...
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Thinking of Doing Business in America? How to Avoid the Common Pitfalls

Thinking of Doing Business in America? How to Avoid the Common Pitfalls The lure of the American market is understandable: the sheer scope, scale and ...
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Brands in crisis: McDonald’s Reports 30% fall in profits 2014

Brands in crisis: McDonald's Reports 30% fall in profits 2014 Once one of the most successful players in the fast-food industry, McDonald's reported a 30% ...
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The Importance of Understanding Internationalising Your Business’ Culture

The Importance of Understanding Internationalising Your Business’ Culture Companies spend millions of pounds every year investing in their organisational culture, honing and perfecting it to ...
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What does Brand Britain stand for today?

What does Brand Britain stand for today? With the Scottish independence referendum looming, this article by David Benady is an interesting and insightful look into ...
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Going International – What you Need to Know

Going International - What you Need to Know Allyson Stewart-Allen's lecture to the Law Society in July 2014 about taking your business international. The importance ...
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UK Brands’ Sophisticated Luxury Appeals to Chinese Consumers, By: Christine Birkner, Marketing News

UK Brands' Sophisticated Luxury Appeals to Chinese Consumers, By: Christine Birkner, Marketing News David Beckham, Downton Abbey and the royal family reign supreme in China, ...
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Growing Demand for Luxury Tea in the Capital

Growing Demand for Luxury Tea in the Capital TEA FOR TWO In April this year the consumer powerhouse Unilever opened its first European tea shop ...
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Coca-Cola and Consumer Empowerment

Coca-Cola and Consumer Empowerment The decision by Coca-Cola to remove BVO (brominated vegetable oil) from its fruit and sports drinks is the latest, but definitely not the ...
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Boots breaking American market

Boots breaking American market Quintessentially British brand Boots could be wholly owned by America's largest drug-store chain Walgreens by 2015. In its second of year ...
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China challenges Western Brands

China challenges Western Brands Given the growing importance of the Chinese market to Western brands in their international business development, some have fared very well ...
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UK’s House of Fraser store sold to Chinese Sanpower

UK's House of Fraser store sold to Chinese Sanpower Besides the acquisition of House of Fraser by a Chinese buyer, several other recent large international ...
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Customer (dis)service is running rife

Customer (dis)service is running rife Hardly a day goes by without me coming up against examples of poor service - either something that I have ...
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Letter from America: Bonuses, Bungles and Brands

Letter from America: Bonuses, Bungles and Brands What common factor do Barclays, WPP, BP, RBS, NewsCorp and Costa Crosiere share?  As in my Market Leader ...
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