Muse of Marketing appointed Judge for Industry Awards

Allyson Stewart-Allen, the Muse of Marketing and CEO of International Marketing Partners, has been appointed to serve as a Judge for the second consecutive year for the prestigious Marketing Excellence Awards. She will help determine which company is celebrated for its achievements in the Financial Services sector.

“I am delighted that this year’s Awards include new categories for excellence in social marketing and customer engagement, which are key areas for businesses to address, especially those in financial services which is a sector clearly looking to improve its public image,” says Stewart-Allen.

The Awards, organised by leading professional body the Chartered Institute of Marketing, celebrate the accomplishments of individuals, teams and corporations across a range of industry sectors.

“It is really important the best exponents of Marketing get recognised, as the winners’ achievements set benchmarks for others in our field and remind UK industry that marketing is the engine of growth for every business” says Stewart-Allen.

This year’s Awards ceremony will take place at Grosvenor House, Park Lane, London on 12 February 2014.

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MEDIA CONTACTS

Allyson Stewart-Allen
m: +44 (0)7785 25 40 60
t-UK: +44 (0)20 7828 9400
e: allyson@intermarketingonline.com

Linda Laderman
Laderman PR
m: +44 (0)7802 501 913
e: lindal@ladermanpr.co.uk

 

About Allyson Stewart-Allen

Allyson Stewart-Allen is The Muse of Marketing and an internationally-recognised branding expert helping companies avoid the pitfalls of expanding overseas, through a better understanding of local business cultures and consumer behaviour. Brands including Burberry, Coach, T K Maxx and Grosvenor Estates have engaged the consultancy she founded, International Marketing Partners, to help boost their exports.

A Californian in the UK for 25 years, Allyson is a recognised expert on US business and is co-author of best-selling book Working with Americans, as well as author of Marketing in the USA (UKTI).

She is a frequent guest commentator for CNN, CNBC, BBC, Bloomberg, Sky News, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune and has a regular slot on Monocle Radio.

Besides her executive education work for Said Business School Oxford University, HEC Paris and London Business School, Allyson is a regular international keynote speaker and has presented at the International Women’s Forum and the World Retail Congress.

Allyson is also a member of the advisory board and a judge for The National Business Awards and CIM Marketing Excellence Awards.

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