Luxury summit to focus on trading with America

Insights into US cultural differences that drive brand-building there will be the subject of leading marketer Allyson Stewart-Allen, CEO, International Marketing Partners, at this year’s Walpole Luxury Summit 2016.

Participants joining this luxury industry invitation-only event span a broad section of the sector, with panelists joining Allyson’s session as Chair including Anne-Marie Verdin, brand director at Mulberry and Victoria Christian, brand ambassador at Clive Christian.

“Examining the impact of cultural differences on successful expansions into the US will be our focus, including customer service and which aspects of Britishness resonate most there.  The typical British way of doing business may not actually be too effective” says Allyson.

Walpole Luxury Summit 2016: The Americas, in association with Covington, is being held on 30 June, BAFTA, Piccadilly, London.

About Allyson Stewart-Allen

Allyson Stewart-Allen is a renowned marketer, whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education.

A Californian based in Europe for over 25 years, Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell. She is also a Mentor for the Mayor of London’s International Business Programme.

Her insights have appeared in broadcast, print and digital media across the globe, including BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

Contact

Allyson Stewart-Allen
CEO, International Marketing Partners Ltd.
allyson@intermarketingonline.com
UK mobile: +44 (0)7785 25 40 60
UK tel: +44 (0)20 7828 9400
US tel: +1 310 665 1155

Linda Laderman
Linda Laderman PR
lindal@ladermanpr.co.uk
UK mobile: +44 (0)7802 501 913

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