FOR IMMEDIATE RELEASE: 24 NOVEMBER 2015
Allyson Stewart-Allen to Speak at Leading Content Marketing Event
How content marketing is transforming the retail customer experience is the topic that Allyson Stewart-Allen, CEO, International Marketing Partners, will be discussing at the International Content Marketing Summit being held in London on Thursday, 3 December 2015.
Allyson will be sharing her thoughts alongside Joanne Webb, European marketing director for Banana Republic/Gap and Genevieve Kunst, VP and Managing Director, Popsugar/Shopstyle in a session being chaired by Charlotte Hardie of Retail Week Connect.
“The role content marketing plays in driving revenues across channels cannot be underestimated. When done well, it significantly captures consumer interest and spending. When done badly, it impacts the value of the retailer’s brand and all their channels which is why they need to keep investing in getting it right,” says Allyson.
The Summit is an annual event that attracts more than 350 senior personnel from brands, content agencies and media planning organisations, who gather to discuss the strategies and secrets of their phenomenally successful campaigns, providing delegates with a day of education and inspiration to drive the industry forward.
About Allyson Stewart-Allen
Allyson Stewart-Allen is the Muse of Marketing and an internationally-recognised branding expert.
Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell are among the 197 clients spanning 24 countries that have engaged International Marketing Partners, the consultancy she founded in 1991.
A Californian based in London for over 25 years, she is a member of the prestigious 100 Women to Watch 2014 list compiled by Cranfield, one of Europe’s top business schools, as well as a member of the Advisory Board of the National Business Awards and the British Government's UKTI E-Retailing Committee.
Allyson is a frequent contributor to print, online, radio and television outlets, recently appearing as the international business expert for BBC2’s The Apprentice: You’re Fired programme as well as the marketing expert for BBC1’s The One Show.
Other media applying her expert views include Bloomberg, CNBC, CNN, Financial Times, Fortune, Monocle Radio, Newsweek, Sky News, USA Today and The Wall Street Journal.
CEO, International Marketing Partners Ltd.
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