During her presentation, Allyson outlined nine key influences of successful global mindsets and why they are critical in avoiding expensive mistakes, misunderstandings and communication faux pas. She drew from her extensive experience of advising organizations how to build new global boundaries and was able to offer many practical tips and advise.
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About Allyson Stewart-Allen
Allyson Stewart-Allen is The Muse of Marketing and an internationally-recognised branding expert helping companies avoid the pitfalls of expanding overseas, through a better understanding of local business cultures and consumer behaviour. Brands including Burberry, Coach, T K Maxx and Grosvenor Estates have engaged the consultancy she founded, International Marketing Partners, to help boost their exports.
A Californian in the UK for 25 years, Allyson is a recognised expert on US business and is co-author of best-selling book Working with Americans, as well as author of Marketing in the USA (UKTI).
She is a frequent guest commentator for CNN, CNBC, BBC, Bloomberg, Sky News, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune and has a regular slot on Monocle Radio.
Besides her executive education work for Said Business School Oxford University, HEC Paris and London Business School, Allyson is a regular international keynote speaker and has presented at the International Women’s Forum and the World Retail Congress.
Allyson is also a member of the advisory board and a judge for The National Business Awards and CIM Marketing Excellence Awards.