Free Webinar: Working with Americans: How to Win in the World’s Biggest Market


Free Webinar: “Working with Americans: How to Win in the World’s Biggest Market” with Allyson Stewart-Allen and Lanie Denslow

March 3, 2021 - Routledge is pleased to announce it will present a free webinar “Working with Americans: How to Win in the World’s Biggest Market” on March 17th, 2021. The discussion will be led by Working with Americans bestselling authors Allyson Stewart-Allen and Lanie Denslow and will be followed by a Q&A session.

Anybody who has ever done business with Americans can testify that there are more differences than similarities between the US business culture and those in the rest of the world. Whether related to values, etiquette, communication, influencing or negotiating, there’s a clear American style. How you go about building successful and profitable business relationships in the US should be guided by the many important lessons and insights offered in this webinar.

Allyson Stewart-Allen and Lanie Denslow will explore the factors critical for success in this complex market, including:

  • Essential steps to successfully negotiate with US counterparts
  • Why size and scale matter in the US
  • Entrepreneurship as a core American business value
  • What drives Americans’ obsession with time
  • Why Americans value self-reliance

“One of the expensive assumptions often made is that the American business culture is straightforward and easy to navigate, though when you ask non-US executives about their direct experience, they’ll tell you about the unexpected surprises and things they wish they’d known beforehand” says Stewart-Allen.

Denslow adds “It isn’t just non-US executives who are surprised when they first engage with Americans in business.  Americans are shocked when they learn that people from around the world describe them as impatient, abrupt and unsociable just when they think they are being efficient, focused and friendly.”

Whether new to working with Americans or an experienced internationalist, this webinar will provide value information and prepare you for connecting with US colleagues, clients, customers and consultants.

To register for this free webinar, visit

Registrants will also receive a 20% discount for Working with Americans, to be used on

Webinar Details:

Working with Americans: How to Win the World’s Biggest Market is open for registration here.

Date: Wednesday, March 17th, 2020

Time: 06:00 EST, 10:00 GMT, 18:00 HKT

Duration: Approximately 45 minutes

Hosts: Allyson Stewart-Allen and Lanie Denslow

About the Speakers:

Allyson Stewart-Allen is a renowned advisor, author, speaker and educator whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education. She has advised more than 200 businesses in 26 countries and is a frequent keynote speaker at international conferences. Allyson applies her extensive international consulting experience, MBA education and languages to the company she founded, International Marketing Partners.

Lanie Denslow is a leading author, speaker and advisor on how culture shapes business practices around the world. She is the founder and principal of World Wise Intercultural Training & Resources, providing coaching and customized programs to enhance clients’ cultural awareness and ability to navigate a multicultural, global business environment. She has conducted seminars for global business leaders and organizations in the US, China, Germany, Russia and England.

About Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Routledge is a member of Taylor & Francis Group, an informa business.

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

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