Differentiate or die is the message for the Business Centre Association Annual Conference

FOR IMMEDIATE RELEASE: 28 January 2016
Allyson Stewart Allen to address members of the Business Centre Association on surviving in a disruptive, digital age.

Differentiate or Die is the keynote presentation which international business expert Allyson Stewart-Allen, CEO of International Marketing Partners, will give at the Business Centre Association’s Annual Conference in London on 14 April.

The Conference, themed “Era of Change”, also includes recent Shadow Secretary of State for Business, Innovation and Skills Chuka Umunna MP, Regus UK CEO Richard Morris and Head of CBRE UK Research Miles Gibson.

During her presentation, Allyson will explore sectors and companies reinventing themselves to remain relevant in a range of disrupted, dynamic sectors including hospitality, retail and travel.

“Companies with traditional business models and slow innovation pipelines are going to be further challenged in 2016 as yet more businesses emerge combining commercial, political and social metrics that matter to Millennials” says Allyson.  “Those businesses that can’t stay ahead of the curve, differentiating through innovations, may not be around next year.”

Ends.

About Allyson Stewart-Allen

Allyson Stewart-Allen is the Muse of Marketing and an internationally-recognised branding expert.

Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell are among the 197 clients spanning 24 countries that have engaged International Marketing Partners, the consultancy she founded in 1991.

A Californian based in London for over 25 years, she is a member of the prestigious 100 Women to Watch 2014 list compiled by Cranfield, one of Europe’s top business schools, as well as a member of the Advisory Board of the National Business Awards and the British Government's UKTI E-Retailing Committee.

Allyson is a frequent contributor to print, online, radio and television outlets, and recently appeared on the season finale The Apprentice: You’re Hired and The Apprentice: You’re Fired (BBC2), The One Show (BBC1) and ITV News.

Other media applying her expert views include Bloomberg, CNBC, CNN, Financial Times, Fortune, Monocle Radio, Newsweek, Sky News, USA Today and The Wall Street Journal.

Contact
Allyson Stewart-Allen
CEO, International Marketing Partners Ltd.
allyson@intermarketingonline.com
UK mobile: +44 (0)7785 25 40 60
UK tel: +44 (0)20 7828 9400
US tel: +1 310 665 1155

Linda Laderman
Linda Laderman PR
lindal@ladermanpr.co.uk
UK mobile: +44 (0)7802 501 913

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