Identified and forged alliance relationships between US leisure concept developers/operators and our client, one of Europe’s leading discount retail property developers. Conducted quarterly shopper intercept research, mystery shopping, focus groups, price comparison analyses for the UK operations of this designer outlet shopping centre developer. Suggested ways to grow share of wallet, spends/visit, dwell time and …
Developed and delivered “Navigating Across Cultural Waters” keynote conference address for European Retail Operations congress. 2009
Developed and ran marketing planning workshops to develop coffee bar concept in its EU stores. 1996.
Conducted a comparative study (primary quant research) across 3 EU countries of the buying habits and preferences of current, prospective and lapsed mail-order shoppers of this US-based market leader in the mail order catalog segment. 1995.
Developed and delivered 2 day marketing training programme for senior non-marketing executives in the business. April 2003.
Designed, developed and delivered the EMEA leadership program for top executives in this global jewelry retailer. Commissioned by Said Business School Oxford University. 2018.
Prepared and delivered talk on customer relationship management (CRM) for this UK IT recruitment consultancy, May 2000.
