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News The 2023 Global Peter Drucker Forum 8 DECEMBER 2023 To say attending this year’s Global Peter Drucker Forum in Vienna (the 15th so far) was a 2023 highlight for me is … Read More → The Royal Coronation: the brand platform money can’t buy 12 MAY 2023 Britain’s royal family is one of the […]

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The Royal Coronation: the brand platform money can’t buy

12 MAY 2023 Britain’s royal family is one of the biggest brand platforms for its country brand, with their global visibility before, during and after the coronation affording them and the country a chance to remind tourists and investors of Britain’s assets including its innovation talent, heritage, global brands and wonders of nature. This once-in-a-lifetime

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Fixing Brand USA, whoever wins the Presidential election

Fixing Brand USA, whoever wins the Presidential election There’s no doubt that this is the most contentious US Presidential election in living memory. It has drowned out the dramatic decline in perceptions of Brand USA, on which I’m available to contribute expert views on how – regardless of who wins the race – to rebuild enthusiasm

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For the UK to win in its US Free Trade Agreement negotiations, it must first understand Americans

For the UK to win in its US Free Trade Agreement negotiations, it must first understand Americans On the back of today’s leaked letter from consumer group Which? to International Trade Secretary Liz Truss urging the UK to stand firm on the country’s food standards in its US trade deal negotiations, it reveals its research

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