12 MAY 2023 Britain’s royal family is one of the biggest brand platforms for its country brand, with their global visibility before, during and after the coronation affording them and the country a chance to remind tourists and investors of Britain’s assets including its innovation talent, heritage, global brands and wonders of nature. This once-in-a-lifetime …
The Royal Coronation: the brand platform money can’t buy Read More »
3 JANUARY 2022 Today is day 1 of year 2 for President Biden. But let’s not dwell on the past. Clearly, Joe Biden inherited a very broken brand as viewed from outside the US. Today, you could say that brand is also broken within the US because of a lack of solidarity. The atomisation of …
It’s International Trade Week, which means now is the time to (re)focus on the world’s vast appetite for British goods and services, especially those in the US, Latin America and Asia given the UK’s enviable reputation around the world for quality and innovation (even modesty!)
Biden Rebuilds Brand USA As you observe the Biden-Harris administration’s first 10 – or even 100 – days alongside its future EU and UK relations, you can conclude Brand USA is being rebuilt as it re-engages with the world. With its nominal Chief Marketing Officer and Secretary of State Antony Blinken, alongside soon-to-be-appointed US Trade …
Biden Builds A New Brand USA As you follow President Elect Biden’s evolving administration, and likely relations with the UK and EU, improving US perceptions in the eyes of international business leaders around the globe – from pity to positive – has already started with this weekend’s promise of rejoining the Paris Climate Accord and …
Fixing Brand USA, whoever wins the Presidential election There’s no doubt that this is the most contentious US Presidential election in living memory. It has drowned out the dramatic decline in perceptions of Brand USA, on which I’m available to contribute expert views on how – regardless of who wins the race – to rebuild enthusiasm …
Fixing Brand USA, whoever wins the Presidential election Read More »
Foster the Special Relationship Since 23 June 2016, when Britain boldly decided to leave the EU, one of the obvious questions has no doubt been how the US/UK Free Trade Agreement will impact marketing and growth plans in the world’s biggest (for now) economy. Yet another might be whether to bother growing your brands in …
For the UK to win in its US Free Trade Agreement negotiations, it must first understand Americans On the back of today’s leaked letter from consumer group Which? to International Trade Secretary Liz Truss urging the UK to stand firm on the country’s food standards in its US trade deal negotiations, it reveals its research …
Company leaders pushed to step up With the ever-growing expectation of corporate leaders and their brands across the globe to take stands on social issues, executives at all levels need to reveal their values to engage and motivate staff, prompted in part by Covid19 and the current waves of global protests sparked by George Floyd’s …
American Culture Decoded The pervasiveness of American culture globally leads many enterprising businesses to think they have a good grasp of what makes the US tick. However, American business culture isn’t quite as seen on TV nor is it easy to grasp from a holiday across the states. International firms would be wise to approach …