Allyson Stewart-Allen discusses “Beach Body Ready” on BBC Radio Sheffield

Protein World’s controversial billboards have appeared across London Underground as part of the company’s advertising for weight loss supplements.  The posters, featuring a perfectly toned bikini-clad model ask ‘ Are you beach body ready?’ and have triggered a range of reactions, with some women branding them offensive.

Protein World’s CEO stated that all publicity is good publicity but, as Allyson pointed out in her interview, ignoring your critics can be a risky brand strategy.  She believes there is significant commercial pay-off for good listening and engaging with those who disagree.  To hear the full interview with Toby Foster, BBC Radio Sheffield and  Allyson Stewart-Allen, click here:

http://www.intermarketingonline.com/news/story/brandtravel/is-the-protein-world-beach-body-ready-uk-billboard-ad-merely-a-storm-in-a-c-cup/

 

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Allyson Stewart-Allen
t-: +44 (0)20 7828 9400
e: info@intermarketingonline.com

 

About Allyson Stewart-Allen

Allyson Stewart-Allen is The Muse of Marketing and an internationally-recognised branding expert helping companies avoid the pitfalls of expanding overseas, through a better understanding of local business cultures and consumer behaviour. Brands including Burberry, Coach, T K Maxx and Grosvenor Estates have engaged the consultancy she founded, International Marketing Partners, to help boost their exports.

A Californian in the UK for 25 years, Allyson is a recognised expert on US business and is co-author of best-selling book Working with Americans, as well as author of Marketing in the USA (UKTI).

She is a frequent guest commentator for CNN, CNBC, BBC, Bloomberg, Sky News, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune and has a regular slot on Monocle Radio.

Besides her executive education work for Said Business School Oxford University, HEC Paris and London Business School, Allyson is a regular international keynote speaker and has presented at the International Women’s Forum and the World Retail Congress.

Allyson is also a member of the advisory board and a judge for The National Business Awards and CIM Marketing Excellence Awards.

www.intermarketingonline.com
www.workingwithamericans.com

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